IPL business value surges to $16.4 billion, says study

IPL business value surges to $16.4 billion, says study

Indian Premier League’s (IPL) brand value has continued its robust growth with a latest study assessing it to have increased by 6.3% to $3.4 billion over last year. The business value of IPL – it is the assumed value a buyer would currently pay – has surged to $16.4 billion, up by 6.5%, according to the study conducted by American investment bank Houlihan Lokey. Kolkata Knight Riders’ captain Shreyas Iyer along with teammates Andre Russell, Rinku Singh and others celebrate as they lift the Indian Premier League 2024 trophy(ANI) IPL’s revenue model is heavily reliant on media rights proceeds. The big uptick in business value ($8.5bn to $15.4bn) came last year after Viacom 18 and Disney Star picked up the 2023-27 digital and TV rights for a collective $6.2bn. This year’s increase gets a boost from a positive revision in IPL title rights with Tata renewing its contract for ₹2500 crore for five years. Now catch your favourite game on Crickit. Anytime Anywhere. Find out how Delving on the brand value of IPL franchises, the study throws up expected findings. Riding high on the MS Dhoni fever that has been all-pervading in the past two seasons, Chennai Super Kings (CSK) continue to be No.1 on both brand value and business value indices. Despite yet another season where they unsuccessfully chased a maiden IPL title, Royal Challengers Bengaluru (RCB) come No.2 on both the indices. The study highlights a fervent fan base, vibrant team identity and the Virat Kohli factor as reasons behind RCB’s emotional connect with fans and why it translates into sponsorship revenue and ticket sales. It helped that RCB had a remarkable run of come-from-behind wins this year to qualify for the playoffs and Kohli was again the top-scorer, winning the Orange Cap as this edition’s leading batter. IPL 2024 winners Kolkata Knight Riders (KKR) are ranked third in brand value and fourth in business value. “KKR capitalizes greatly on the brand equity of its renowned owner Shah Rukh Khan and is regarded as one of the best-managed franchises for turning profitable before others,” the study says. For five-time winners Mumbai Indians (MI), their long-term goodwill helped negotiate the negative impact caused by fan outrage over the captaincy change from Rohit Sharma to Hardik Pandya and the resultant last place finish. The study ranks MI at No.3 and No.4 in business value and brand value respectively. Rajasthan Royals’ (RR) improving trajectory in terms of performances and player pool sees them rise to No.5 in brand value. “The IPL as a product has always been highly investible,” RR lead owner Manoj Badale is quoted as saying. “A closed league (no relegation) offers long-term security, a “hard” salary cap ensures a level-playing field and competitive parity, and an equitable commercial model in which central income is split equally amongst franchises secures contractual revenue for franchises.” The first 10 years of IPL, as with any new sports property, can be thought of as the “proof of concept” stage. Fan affinity has strengthened whilst broadcasters and sponsors consider IPL to be a “must-have” property. This has provided a solid launchpad for the league to scale and simultaneously provided franchises with a new profile of investment that can unlock this new stage of growth and innovation.”

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IPL valuation rises to $16.4 billion in 2024, Chennai Super Kings remain most valued franchise: Report | Cricket News

IPL valuation rises to $16.4 billion in 2024, Chennai Super Kings remain most valued franchise: Report | Cricket News

NEW DELHI: The value of the Indian Premier League (IPL) increased by 6.5 per cent, reaching USD 16.4 billion (approximately Rs 1,34,858 crore) in 2024, as reported by American investment bank Houlihan Lokey.The brand value of the lucrative T20 league saw a 6.3 per cent rise, climbing to USD 3.4 billion (around Rs 28,000 crore) year-on-year.The increase in IPL’s value is driven by a significant title sponsorship agreement with Tata Group, spanning five years from 2024 to 2028, worth roughly USD 300 million (Rs 2,500 crore). The Tata Group is paying about 50 per cent more than the previous deal of Rs 335 crore per season.“This significant investment, coupled with last year’s massive media rights auction, underscores the IPL’s status as a pivotal platform for esteemed brands seeking to enhance their value,” the report highlighted.Beyond major events like the Olympics, FIFA World Cup, and Cricket World Cup, the IPL is unique in its ability to engage over a billion people globally, extending its appeal beyond the Indian subcontinent.Brand value encompasses the monetary worth of intangible assets, including trade names and trademarks.Harsh Talikoti, Senior Vice President, Corporate Valuation Advisory Services, Houlihan Lokey, said “Today, the IPL commands widespread recognition, firmly entrenched as a household name with a robust brand recall among successive generations.” According to the report, IPL has been evaluated both as a legal business entity and as a brand. The assessment considered the standalone income and cash-generation potential of the IPL.The Chennai Super Kings (CSK) remain the most valued IPL franchise, while the Kolkata Knight Riders (KKR) experienced the highest annual growth.“There has been a significant increase in franchise revenue over the years, primarily driven by revenue from television rights, despite each team having sponsorship revenue ranging from USD 5-12 million. A major agreement was signed by Qatar Airways for around USD 9 million (Rs 75 crore) for a three-year contract with Royal Challengers Bengaluru,” the report said.Ranking second in terms of brand and business value is the Royal Challengers Bengaluru (RCB) with a worth of USD 227 million, followed by the Mumbai Indians (MI) with a brand value of USD 204 million.Rajasthan Royals (RR) secured the fifth position with a brand value of USD 133 million.“RR also had the majority of sponsors on their roster renewing their association, showcasing its attractiveness as one of the fastest-growing brands within the IPL ecosystem. These factors helped RR jump two places to the fifth spot,” it said.Sunrisers Hyderabad (SRH), with a brand value of USD 132 million, stands sixth on the list.“Having done exceptionally well at the auction and developing a new squad under the leadership of Pat Cummins, SRH managed to pick the stars of the recently concluded World Cup that contributed to the franchisees’ great performance,” the report said.Delhi Capitals, benefiting from the return of its captain and most marketable asset, Rishabh Pant, ranked seventh with a brand value of USD 131 million.The Gujarat Titans are ranked eighth with a brand value of USD 124 million. Meanwhile, Punjab Kings (PBKS) hold a brand value of USD 101 million, and Lucknow Super Giants have a brand value of USD 91.0 million, the report concluded.(With inputs from PTI)

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'The problem with Virat Kohli is...': How Sanjay Manjrekar wants star India batter to play in T20 World Cup | Cricket News

‘The problem with Virat Kohli is…’: How Sanjay Manjrekar wants star India batter to play in T20 World Cup | Cricket News

NEW DELHI: Former Indian cricketer Sanjay Manjrekar advised Virat Kohli to play a in slightly conservative approach on hard wickets in New York ahead of India’s ICC T20 World Cup match against the USA.At the Nassau County International Stadium on Wednesday, the third Group A match of the T20 World Cup between India and the USA will take place. India had won a low-scoring thriller over Pakistan by six runs in their previous encounter.T20 WORLD CUP: SCHEDULE | POINTS TABLEThe United States of America defeated Pakistan in the Super Over. With four points from two wins in two games, India lead the group. With the identical win-loss record, the USA is in second position, though their net run rate is inferior.With scores of just one and four runs against Ireland and Pakistan, Virat – the greatest run scorer in the history of the competition – hasn’t had the finest start to the competition. He was dismissed both times while playing aggressively.Virat enters the competition following an incredible Indian Premier League (2024) season for Royal Challengers Bengaluru (RCB), where he amassed 741 runs at 61.75 and a strike rate of 154.69 in 15 innings, including five hundreds and a century. Virat had the best strike rate of his IPL career and was quite effective against spinners, using a more aggressive strategy against them.Speaking to ESPNCricinfo, Manjrekar stated that although Virat has adjusted his style in response to criticism regarding his supposedly low strikeout rate, the “old Virat” would have performed better on New York’s hard pitches, where it has been difficult to score runs and batters have played cautiously.“The problem with Virat Kohli is that there has been a lot of talk about his strike rate over the last two years, and he completely changed that during this IPL season. His strike rate had reached 150, although others had almost 200, but that is a different topic. He probably must have come to the T20 World Cup with that same mindset, but given the pitches, the old Virat Kohli would have been much better,” said Manjrekar.“So, I feel someone should tell him to bring back that earlier version of himself and then change again when the pitches become flat,” he added. (With ANI inputs)

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T20 World Cup: 'Sometimes you don't get...': Bowling coach Paras Mhambrey praises Hardik Pandya's ability ahead of USA vs India | Cricket News

T20 World Cup: ‘Sometimes you don’t get…’: Bowling coach Paras Mhambrey praises Hardik Pandya’s ability ahead of USA vs India | Cricket News

NEW DELHI: The Indian team management, including bowling coach Paras Mhambrey, expressed confidence in Hardik Pandya‘s ability to deliver for the team in the T20 World Cup, despite his underwhelming performance in the recently concluded Indian Premier League (IPL) season. Pandya has been a vital contributor to the Indian bowling attack, claiming five wickets at an economy rate of 6.37 in the first two matches of the tournament. ALSO SEE: T20 WORLD CUP 2024 Schedule | Points Table While his batting performance has yet to make a significant impact, Mhambrey emphasized that the team was not concerned about Pandya’s form.Mhambrey stated that Pandya’s confidence in his abilities was never in doubt, and the team was aware that he would eventually regain his form. “Hardik’s confidence in his ability was never in doubt. Sometimes you don’t get into the rhythm, no matter what you do. You’re bowling consistently, but you just cannot get into a rhythm. His work ethic was the same. We knew he was going to come good,” Mhambrey said in the pre-match press conference. The team management expects him to continue making a significant impact as the tournament progresses, with the next match against the co-hosts, USA, scheduled for Wednesday in New York.During the IPL, Pandya led the Mumbai Indians franchise for the first time in his career. In 14 matches, he conceded 387 runs and took 11 wickets. Despite facing criticism from fans early in the tournament, Mhambrey highlighted that if Pandya’s work ethic had been a concern, he would not have been able to perform well in the T20 World Cup.“If it was worrisome, he would not have done anything in that phase. If he did not work on that, then it was a little worrisome. But one thing was, for sure, I knew that I also followed that, that his work ethic was going on the same as before. So, if that is going on with him then after one or two matches, the rhythm of the bowler comes. After he got into that rhythm, you can see the difference between the IPL and this tournament,” he added.Pandya’s contribution was crucial in India’s victory over Pakistan, where he claimed the important wickets of Fakhar Zaman and Shadab Khan.(Inputs from ANI)

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'You play fire with fire…': Pakistan born-Ali Khan on playing against Virat Kohli in India-USA T20 World Cup match | Cricket News

‘You play fire with fire…’: Pakistan born-Ali Khan on playing against Virat Kohli in India-USA T20 World Cup match | Cricket News

NEW DELHI: With India set to take on co-hosts USA in their T20 World Cup match at the Nassau County International Cricket Stadium in New York, interesting match-ups are on the cards.Ahead of the match on Wednesday, the host broadcaster shared a video of US cricketers Saurabh Netravalkar, captain Monank Patel, Harmeet Singh, Ali Khan and Corey Anderson talking about taking on India.T20 WORLD CUP: SCHEDULE | POINTS TABLEWelcoming Team India to the USA, Saurabh Netravalkar says, “If we play our best game, we can sort of compete against top cricketers. We will try to take one game at a time and not get overwhelmed by the star-studded players and will try to bowl against a batsman and bat against a bowler. Try to keep it simple.”US captain Monank Patel remarks, “You dream about these kinds of things. Suddenly you see yourself with Rohit Sharma on the toss time. It’s unreal. It will be a high-pressure game, we don’t want to focus too much on them right now. We want to play the brand of cricket we want to play against all the teams.”Harmeet Singh adds, “Growing up I used to look up to Rohit Sharma. Rohit comes from my school. I’ll take things as they come. With Sanju (Samson), Kuldeep (Yadav) I have played U-19 for India. Axar (Patel) I have played with him. It’ll be fun catching up with them and playing against them.”US pacer Ali Khan, who was born in Pakistan, added fuel to the rivalry by saying, “Virat Kohli has always been one of the favourites and coming up against him and playing against him, it will be really really good. He is very passionate on the field but so am I. On the field if things get heated up then they get heated up. I mean you play fire with fire. He’s right up there. They call him King Kohli for a reason.”Corey Anderson, who has played international cricket for New Zealand concludes, “That’s the beauty of playing against India. You know that you’re going to have millions and millions of eyes on you and you know they are against you. There are familiar foes that I have faced and played against. You have done this before and there is evidence to suggest that you can do it again.” With two victories in as many games, the USA squad has been dominating the T20 World Cup. The Indian team, which the US team has never played in any format, is packed with IPL superstars.Among the USA team, five were Indian natives. The team’s India-born players include Ronak Patel, Nisarg Patel, Saurabh Netravalkar, Harmeet Singh, and Milind Kumar. In the one and only IPL match he took part in, Harmeet Singh dismissed Ross Taylor for Rajasthan Royals, that was then led by the present India head coach Rahul Dravid.

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Dinesh Karthik thanks Simon Doull for spurring Virat Kohli on with strike-rate comment | Cricket News

Dinesh Karthik thanks Simon Doull for spurring Virat Kohli on with strike-rate comment | Cricket News

Virat Kohli didn’t begin IPL 2024 with the kind of flair that is associated with his legendary status as a batsman, and the questions raised on his strike-rate turned out to be just the kind of fuel that was required to re-ignite his hunger, which eventually won him the Orange Cap as the tournament’s top run-getter. Kohli’s teammate at Royal Challengers Bengaluru (RCB) and the Indian team, wicketkeeper-batsman Dinesh Karthik has seen from up close Kohli’s evolution into one of the most iconic figures in world cricket. Talking about it on Cricbuzz, and how Kohli turned it around to end up scoring 741 runs in IPL 2014, Karthik said Kohli always thrives on situations where he has to prove people wrong, like in the case when former New Zealand pacer Simon Doull and some of the other cricket experts had questioned Kohli’s strike-rate during the initial part of just-concluded IPL season. “Virat Kohli – well, I can write a book on how he was this year (IPL 2024),” said Karthik. “He started okay, but I think thanks to people like Simon and a few others who really spurred him on. And you don’t want to see that side of Virat Kohli. “I think, he thrives on that. He is someone who, inadvertently, wants to hold onto certain things to do well. He loves proving people wrong. Even though he might not come out and say it, it fuels his passion. He is like a molten lava coming out. He is fiery and you don’t want to be anywhere close to him because you are gonna get burnt for sure. He has done this time and time again.” (Virat Kohli and Mohammed Siraj – ANI Photo)RCB have never managed to win the IPL title in 17 years since the league’s inception in 2008. Despite that, Kohli stuck with RCB and might continue to do so for the remainder of his career. For that reason and more, Karthik believes RCB owe it to Kohli for whatever success they have had. “You can speak about RCB, their success and all of that. But it is not happening without that man, and I am not saying with his batting. It’s the intimidating feeling that he gives when he is on the field. the way he pushes fielders,” said Karthik. The just-retired stumper then made a light comment on the way Kohli motivates his RCB teammates during the timeout. “If you ever had a mic in one of those timeouts, my god! There will be a lot of bleeps for this. And ‘Ben Stokes’ will be mentioned a bit,” said Karthik, and smiled. “But if you look past all that, the intensity that he carries and he expects each player to do, boy, I doff my hat to him. To be doing that in the 17th year of IPL, stand up and applaud the man because RCB and its fans should be grateful to have a guy like that. He is built differently, and that is what propels him.” (Virat Kohli – AFP Photo)Player-turned-commentator Doull was also part of the discussion on Cricbuzz; and while he admitted having questioned Kohli’s strike-rate, he wondered what makes pepople take a criticial comment on somebody’s game to such extreme levels where he received death threats for it, especially when it’s part of his job as a cricket expert and commentator. “I see a phenomenal player (in Kohli) who should be dominating more than what he was. That was my point around it. That’s why I talked about his strike rate. I felt at times he was afraid to get out because he was worried about what was behind him rather than just saying ‘I am so good’. And he is so good,” explained Doull. “I have said a thousand great things about Virat Kohli, but I say one thing that might be slightly negative, or construed to be negative, and I get death threats. Thats’ what happened.” Doull added that “it’s never personal”. (Virat Kohli – PTI Photo)“We have had great conversations. I have interviewed him at the toss, we have talked after games; it has never been a issue. I would never have any reason to have a personal issue,” said the New Zealander.Karthik concluded the discussion urging the fans to be able to differentiate between something personal and something that is purely from the point of view of cricket. “Somewhere Indian fans should find out the difference between people taking him (Kohli) on personally and people talking about the cricketing side of him. I think Virat appreciates it if you can find a difference,” said Karthik.

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England Vs Pakistan: After Michael Vaughan, Nasser Hussain hails IPL's role in preparing England for T20 World Cup 2024 after Pakistan win | Cricket News

England Vs Pakistan: After Michael Vaughan, Nasser Hussain hails IPL’s role in preparing England for T20 World Cup 2024 after Pakistan win | Cricket News

NEW DELHI: Former England cricketer Nasser Hussain has provided his analysis on the preparedness of the Jos Buttler-led England team for the upcoming T20 World Cup 2024. According to Hussain, the defending champions are in a favourable position heading into the tournament.England have been placed in Group B alongside rivals Australia, Scotland, Namibia, and Oman.Their campaign will commence against Scotland on June 4. SEE ALSO: T20 World Cup Schedule Hussain believes that the Three Lions are in better form compared to their performance in the ODI World Cup 2023, where they struggled initially.Hussain emphasized the importance of having a contingency plan, or “Plan B,” in case England encounters a slow start or faces challenges against stronger opponents.“They’ve just got to be better than they were at that 50-over World Cup. They went into that with a lot of hope and it didn’t start well and they didn’t react well. So they need to have a Plan B. If we don’t start well, if things don’t go well, how do we react? How do we react to slower pitches? How do we react when better sides come up against us? But under Buttler and what they’ve got in this side they’re in a real good place. They just got to go and do it,” Hussain stated. Hussain also commended the Indian Premier League (IPL) for its role in preparing England players for high-pressure situations and big matches.“They’re a very balanced side, they’ve played in a lot of big games. We don’t talk enough about the IPL and how that obviously sets you up as a cricketer but also sets you up in big games. And under pressure and big crowds and that’s what you need going into a World Cup. So they’ve done all that they could do,” the former England international added.(Inputs from ANI)

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Vaughan's 'better preparation to play IPL than face Pakistan' statement receives approval from ex-PAK star

Vaughan’s ‘better preparation to play IPL than face Pakistan’ statement receives approval from ex-PAK star

England and Pakistan are preparing for the 2024 T20 World Cup by facing each other in a four-match T20I series. However, the preparations have been hampered somewhat with two of the three matches that have taken place thus far being washed out. The second T20I, the only game in the series that could take place thus far, was a rather one-sided affair with England comfortably winning it by 23 runs. While much of the league stage of the tournament was done, captain Jos Buttler, Will Jacks, Phil Salt and Reece Topley could have all played a part in the playoffs England pulled their players out of the 2024 Indian Premier League (IPL) for playing in this series. While much of the league stage of the tournament was done, captain Jos Buttler, Will Jacks, Phil Salt and Reece Topley could have all played a part in the playoffs. In the case of Salt, he could have played in the final as well, where his side Kolkata Knight Riders (KKR) beat the Sunrisers Hyderabad (SRH) to win their third IPL title. Former England captain Michael Vaughan said that playing in the high pressure environment of the IPL playoffs would have been better preparation for the players instead of playing a T20I series at home against Pakistan. Unlock exclusive access to the latest news on India’s general elections, only on the HT App. Download Now! Download Now! The comment caused a bit of a stir among Pakistan fans but former wicketkeeper Kamran Akmal has now said that he agrees with Vaughan, even though his opinion is a “painful” one. “Over the past few days, I have wondered why a former England captain is commenting and taking Pakistan cricket non-seriously. It has been a painful thought, but I think he was correct in his assessment,” Akmal said on his YouTube channel. “Everybody knows the level of Pakistan cricket. We are losing against smaller teams like Ireland and in that sense Vaughan said that it is not a tough series. So the fault is ours. Had it been any other team like New Zealand, South Africa and India then Vaughan would not have said it,” he added. “We need to understand that in IPL, the best bowlers and batters are participating with crowds of 40 to 50,000. So it is tough cricket and quality cricket,” he explained. The absence of England players made a significant difference to the IPL teams with Rajasthan Royals missing the services of Buttler at the top of the order. KKR also missed the solidity provided by Salt and Sunil Narine at the top of the order. Jacks played a significant role in RCB’s extraordinary revival in the league stage. Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much more.Explore now !. Stay updated with the latest cricket news, T20 World Cup 2024 updates, and match highlights. Explore the World Cup Schedule 2024, track the World Cup Points Table, follow Virat Kohli’s performance, and stay ahead with the stats on World Cup Most Wickets and World Cup Most Runs on the Hindustan Times website and app. News / Cricket News / Vaughan’s ‘better preparation to play IPL than face Pakistan’ statement receives approval from ex-PAK star

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Virat Kohli finally departs for USA amid T20 World Cup buzz | Cricket News

Virat Kohli finally departs for USA amid T20 World Cup buzz | Cricket News

NEW DELHI: Amidst widespread speculations, Virat Kohli has finally departed for the United States on Thursday to join the Indian squad for the upcoming T20 World Cup.However, it remains uncertain if Kohli will be able to participate in the only warm-up game against Bangladesh on Saturday following his long flight.Kohli’s experience and form are crucial for India’s campaign as they aim to reclaim the T20 World Cup title after their inaugural 2007 edition triumph.Fans and cricket analysts alike eagerly anticipate his performance on American soil, where he is expected to play a pivotal role in India’s quest for glory in the prestigious tournament, starting on June 1. Kohli is the only player from India’s T20 World Cup squad who has yet to arrive in the USA. The other 18 cricketers, including four reserves, started their training session in New York on Wednesday.Kohli showcased his exceptional batting prowess in the recently concluded IPL, amassing an impressive 741 runs in just 15 matches. His outstanding performance earned him the prestigious Orange Cap for the second time in his career. Kohli’s strike rate of 154.70 further highlighted his dominance throughout the season.The Indian team is set to embark on their T20 World Cup campaign, starting with a match against Ireland on June 5 in New York. Following that, they will face their arch-rivals Pakistan in a highly anticipated encounter on June 9.The team will then take on the host nation, USA, on June 12 before heading to Lauderhill, Florida, where they will compete against Canada on June 15.

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Ricky Ponting sets standards for Jasprit Bumrah in T20 World Cup after 'outstanding IPL'

Ricky Ponting sets standards for Jasprit Bumrah in T20 World Cup after ‘outstanding IPL’

Mumbai Indians may have had a season to forget, but fast bowler Jasprit Bumrah seemed to be bowling inside his own bubble. MI finished rock bottom in the IPL table with just eight points in 14 matches having won four and lost 10. However, Bumrah was arguably the tournament’s best bowler by some distance. Jasprit Bumrah finished as the third highest wickettaker in the season. (AFP) While he did not win the Purple Cap, Bumrah maintained a scarcely believable economy of 6.48, which is the lowest for any bowler inside the top 20 wicket-takers of the season. Only Sunil Narine finished the season with an economy that less than 7 apart from Bumrah. He took 20 wickets in 13 matches and maintained an average of 16.80. Unlock exclusive access to the latest news on India’s general elections, only on the HT App. Download Now! Download Now! Australia great Ricky Ponting has said that he expects Bumrah to continue this form in the T20 World Cup which starts on Saturday. “My leading wicket-taker for the tournament will be Jasprit Bumrah,” Ponting told The ICC Review. “I just think an outstanding performer, contributor for a number of years now. He’s just come off an outstanding IPL.” Ponting was head coach of the Delhi Capitals who were at the receiving end of Bumrah’s brilliance in their first match of the season against MI. MI had set a mammoth target of 235 for DC to chase and while the latter scored 205/8, Bumrah finished with figures of 2/22. His victims included a dangerous Prithvi Shaw who had scored 66 in 40 balls. “What he can do with the new ball, he swings the new ball, he has the seam up. But at the end, his economy rate at the end of the IPL was less than seven runs an over. He takes wickets. He does bowl a lot of the hard overs too. When you bowl the hard overs in T20 cricket, it gives you a chance to pick up a lot of wickets along the way. So, I’m going with him,” said Ponting. Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much more.Explore now !. Stay updated with the latest cricket news, T20 World Cup 2024 updates, and match highlights. Explore the World Cup Schedule 2024, track the World Cup Points Table, follow Virat Kohli’s performance, and stay ahead with the stats on World Cup Most Wickets and World Cup Most Runs on the Hindustan Times website and app. News / Cricket News / Ricky Ponting sets standards for Jasprit Bumrah in T20 World Cup after ‘outstanding IPL’

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