IPL business value surges to $16.4 billion, says study

IPL business value surges to $16.4 billion, says study

Indian Premier League’s (IPL) brand value has continued its robust growth with a latest study assessing it to have increased by 6.3% to $3.4 billion over last year. The business value of IPL – it is the assumed value a buyer would currently pay – has surged to $16.4 billion, up by 6.5%, according to the study conducted by American investment bank Houlihan Lokey. Kolkata Knight Riders’ captain Shreyas Iyer along with teammates Andre Russell, Rinku Singh and others celebrate as they lift the Indian Premier League 2024 trophy(ANI) IPL’s revenue model is heavily reliant on media rights proceeds. The big uptick in business value ($8.5bn to $15.4bn) came last year after Viacom 18 and Disney Star picked up the 2023-27 digital and TV rights for a collective $6.2bn. This year’s increase gets a boost from a positive revision in IPL title rights with Tata renewing its contract for ₹2500 crore for five years. Now catch your favourite game on Crickit. Anytime Anywhere. Find out how Delving on the brand value of IPL franchises, the study throws up expected findings. Riding high on the MS Dhoni fever that has been all-pervading in the past two seasons, Chennai Super Kings (CSK) continue to be No.1 on both brand value and business value indices. Despite yet another season where they unsuccessfully chased a maiden IPL title, Royal Challengers Bengaluru (RCB) come No.2 on both the indices. The study highlights a fervent fan base, vibrant team identity and the Virat Kohli factor as reasons behind RCB’s emotional connect with fans and why it translates into sponsorship revenue and ticket sales. It helped that RCB had a remarkable run of come-from-behind wins this year to qualify for the playoffs and Kohli was again the top-scorer, winning the Orange Cap as this edition’s leading batter. IPL 2024 winners Kolkata Knight Riders (KKR) are ranked third in brand value and fourth in business value. “KKR capitalizes greatly on the brand equity of its renowned owner Shah Rukh Khan and is regarded as one of the best-managed franchises for turning profitable before others,” the study says. For five-time winners Mumbai Indians (MI), their long-term goodwill helped negotiate the negative impact caused by fan outrage over the captaincy change from Rohit Sharma to Hardik Pandya and the resultant last place finish. The study ranks MI at No.3 and No.4 in business value and brand value respectively. Rajasthan Royals’ (RR) improving trajectory in terms of performances and player pool sees them rise to No.5 in brand value. “The IPL as a product has always been highly investible,” RR lead owner Manoj Badale is quoted as saying. “A closed league (no relegation) offers long-term security, a “hard” salary cap ensures a level-playing field and competitive parity, and an equitable commercial model in which central income is split equally amongst franchises secures contractual revenue for franchises.” The first 10 years of IPL, as with any new sports property, can be thought of as the “proof of concept” stage. Fan affinity has strengthened whilst broadcasters and sponsors consider IPL to be a “must-have” property. This has provided a solid launchpad for the league to scale and simultaneously provided franchises with a new profile of investment that can unlock this new stage of growth and innovation.”

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Rs 135, 000 Crore: Report Claims IPL's Business Value, Says MI Not Most Valued Team, It Is...

Rs 135, 000 Crore: Report Claims IPL’s Business Value, Says MI Not Most Valued Team, It Is…

The IPL 2024 was huge success for Kolkata Knight Riders, with the Shah Rukh Khan-owned franchise winning its third title. IPL, overall as an entity, has grown manifold financially too in the past one year. Houlihan Lokey, a global investment bank, in its latest report has said that IPL’s business value grew by 6.5 per cent while its brand value increased by 6.3 per cent over the past one year. The report also said revealed the IPL franchises’ brand value and surprisingly the star-studded Mumbai Indians or Royal Challengers Bengaluru are not the most valued team.    “Houlihan Lokey, Inc. (NYSE:HLI), the global investment bank, today issued the 2024 IPL Brand Valuation Study, its comprehensive report into the business enterprise and brand values of the Indian Premier League (IPL),” a press release from the bank said. “According to the report, the value of IPL as a business has surged to US$16.4 billion, up by 6.5% (INR 135,000 crores), reflecting the continued strength and global appeal of the league. The stand-alone brand value of the IPL has increased by 6.3% to US$3.4 billion (INR 28,000 crores), over the past year.  “The title sponsorship for the IPL has been secured by the Tata Group for a further five-year period, from 2024 until 2028, for approximately US$300 million (INR 2,500 crores), paying approximately 50% more than the previous deal of INR 335 crores per season. This, along with last year’s media rights auction, reinforces the IPL’s status as a pivotal platform for esteemed brands seeking to enhance their value.”  The Report added that the most valued IPL franchise is Chennai Super Kings.  “In terms of valuation, despite failing to make it to the playoffs in 2024, with a brand value of US$231.0 million, Chennai Super Kings (CSK) continues to be the most valued franchisee, achieving a growth of 9% from the previous year. IPL 2024 winners, Kolkata Knight Riders, saw the highest growth, with a 19.30% rise from 2023,” the release stated.  Five-time champions Mumbai Indians are not even in the top three, when it comes to brand value, the report added.  “Ranked second in brand and business value, Royal Challengers Bengaluru (RCB) boasts a staggering brand worth of US$227.0 million. Winners of the TATA IPL 2024, the Kolkata Knight Riders (KKR) has replaced Mumbai Indians to secure the third place in brand value with US$216.0 million. “Mumbai Indians (MI), which is another immensely successful and popular team, closely trails in fourth place on the table with a brand value of US$204.0 million. With the return of its legacy player and new captain Hardik Pandya, MI has solidified its status as one of the most evolving franchisees in IPL history, paving a path to player trades,” the report said.  Topics mentioned in this article

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T20 World Cup: Want Jasprit Bumrah And Arshdeep Singh To Lead India's Bowling Attack, Says Ex India Star

T20 World Cup: Want Jasprit Bumrah And Arshdeep Singh To Lead India’s Bowling Attack, Says Ex India Star

Former India cricketer Rahul Sharma wants Jasprit Bumrah and Arshdeep Singh to lead the Indian bowling attack in the upcoming T2O World Cup in the USA and West Indies with Kuldeep Yadav and Ravindra Jadeja in the spin department. The much-awaited T20 World Cup 2024 is set to begin on Sunday (as per IST) with co-host the United States taking on Canada in the tournament opener in Texas. India will take on Ireland in their T20 World Cup opening match in New York on June 5 before the high-octane clash against arch-rivals Pakistan on June 9. The Indian squad includes four spinners (Yuzvendra Chahal, Kuldeep Yadav, Ravindra Jadeja, Axar Patel) and three pacers with two all-rounders. Chahal is making his comeback in the Indian team after July 2023 and was in red-hot form in the IPL 2024. With slow and turning drop-in pitches in the USA, Sharma thought that Jadeja along with Kuldeep would be a much better option than Axar and Chahal. “We don’t know how the pitches in the USA will behave but as far I know the conditions there and some of the reports that are coming I will field Kuldeep Yadav along with experienced Ravindra Jadeja in the spin department and will want Jasprit Bumrah and Arshdeep Singh to lead the Indian bowling attack,” Rahul Sharma told IANS at the inaugural event of Team India Champions. “With four bowling options, and Hardik Pandya or Shivam Dube as all-rounder and fifth bowling option the Indian squad will look balanced and it will be easy for skipper Rohit Sharma to use the bowlers,” he added. When asked about who he would like to see as the finisher role for the Indian team, Rahul Sharma said, “Seeing the way Shivam Dube has batted in this edition of IPL, especially against spinners it was amazing to see and also, he can be used as a bowler too. He dominated against spinners, batted sensibly against pacers, and didn’t look in any trouble. “So, for me, he must be given the responsibility of finishing the matches. And also we have Rishabh Pant in the middle, who has the ability to change the match from any point, so I don’t think there is any concern in the bowling department, and I hope that they dominate,” he concluded. India will face Bangladesh in a warm-up match on Saturday at the newly-built Nassau County International Cricket Stadium in the USA, which is scheduled to host eight matches of the marquee tournament, including three games of India. The highly anticipated India-Pakistan clash, penciled for June 9, will also be hosted at this venue. (Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.) Topics mentioned in this article

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"No Retentions But 8...": KKR CEO's Offbeat Advice For Next IPL Auction

“No Retentions But 8…”: KKR CEO’s Offbeat Advice For Next IPL Auction

KKR defeat SRH to clinch IPL 2024 title© AFP The IPL 2024 season came to a close with Kolkata Knight Riders claiming the title after defeating Sunrisers Hyderabad by eight wickets in a somewhat one-sided final. This year’s competition was the last in the three-year cycle and that means a mega-auction will take place ahead of IPL 2025. There will be a major shift in the tournament once again with teams allowed to retain just a handful of players and the majority of the cricket going under the hammer. However, reports claimed that IPL owners are discussing slight tweaks to the rules and KKR owner Venky Mysore even came with an interesting suggestion. In a video posted by famous cricket commentator Harsha Bhogle on his YouTube channel, he revealed that Venky Mysore came up with a suggestion that there should not be any retentions and teams should have 8 Right To Match (RTM) cards which will result in retentions at market price. The last mega-auction took place ahead of the IPL 2022 where all teams were allotted a purse of Rs 90 crore and were allowed to retain a maximum of 4 players. However, it came with the condition that the teams could retain a maximum of 3 Indian players and not more than 2 overseas players. Earlier, former Indian cricket team batter Ambati Rayudu suggested that IPL winners should receive an extra 2-3 retention spots in these mega auctions. However, he did not find a lot of support and former England skipper Kevin Pietersen did not agree with his suggestion. “And maybe, you know, the winner should get an extra 2-3 spots or maybe those who reached the final. They should get that because they deserve it, they played a brilliant season, so maybe they should take an extra 2-3 spots in terms of retention,” Rayudu said on Star Sports. Topics mentioned in this article

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T20 World Cup: Rishabh Pant Back In Nets For Team India, Says 'Really Enjoying It'

T20 World Cup: Rishabh Pant Back In Nets For Team India, Says ‘Really Enjoying It’

India wicketkeeper-batter Rishabh Pant has attended his first net session with the team in New York ahead of the T20 World Cup warm-up match against Bangladesh on June 1. Pant has returned to the Indian team after nearly 17 months for the showpiece event. He made his return to competitive cricket in April in the Indian Premier League and also led his side Delhi Capitals. He not only played the full season, but also kept wickets, after recovering from multiple injuries sustained in a horrific car crash. In IPL 2024, he scored 446 runs, including three half-centuries, and finished as the highest run-getter for the franchise. He batted at a strike rate of 155.40 in the middle order. Commenting on his return to the Indian squad, the 26-year-old said he missed his teammates during his rehabilitation at the National Cricket Academy (NCA) and is enjoying being back with the team. “This is the one thing I missed a lot. Getting back on the field with the Indian jersey on, it is a different feeling altogether. I think seeing the teammates and meeting them again, spending time, having fun with them, enjoying having conversations, really enjoying it,” Pant said in a video posted by BCCI on X. “We are used to playing in certain countries but this is a different prospect. It has opened up a different channel for sport because I feel cricket is growing around the world and getting the exposure in a country like the US would be nice for cricket as well as USA cricket, I guess,” he added. Pant further said he is getting used to the conditions and that the sun shines a little brighter here in the US, and there are new pitches. “So just getting used to conditions over here and let us see how it goes. Hopefully, I make it count and make it better from here,” he concluded. India will take on Ireland in their T20 World Cup opening match in New York on June 5 before the high-octane clash against arch-rivals Pakistan on June 9. (This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.) Topics mentioned in this article

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Former World Cup-Winning Captain Ricky Ponting Predicts Travis Head To Be 'Highest Run-Scorer' Of T20 WC

Former World Cup-Winning Captain Ricky Ponting Predicts Travis Head To Be ‘Highest Run-Scorer’ Of T20 WC

Former Australia World Cup-winning captain Ricky Ponting predicted that Baggy Greens star opener Travis Head will be the highest run-scorer of the upcoming T20 World Cup. Ahead of the marquee event starting on June 1 in the USA and the West Indies, Travis Head has been enjoying a purple patch with the bat. Ponting has backed Head to emerge as the top run-getter in the highly anticipated tournament. He believes that the southpaw’s performance over the past couple of years in all formats of cricket has been of the highest quality. “My prediction for the leading run-scorer will be Travis Head. I just think everything he’s done, whether it be red-ball or white-ball in the last couple of years, has been of the highest quality. I think he’s playing fearless cricket at the moment,” Ponting said in the ICC Review Podcast. In last year’s ODI World Cup, Australia showed faith in him by including Head in the squad despite carrying an injury. Head was added to the playing XI when he regained fitness and repaid the management’s faith by scoring a ton in his comeback match. He also won the Player of the Match award in the semi-final and the final of the tournament. In the recently concluded Indian Premier League (IPL), Head featured for Sunrisers Hyderabad and emerged as the highest run-scorer for the franchise. Overall, he was the fourth-highest run-scorer in the tournament with a whopping tally of 567 runs in 15 matches scoring at an average of 40.50 and a mouth-watering tally of 191.55. En route to the final, SRH were buttressed by Head’s explosive start in the opening slot. He struggled to put up runs at the backend of the tournament but overall showed his destructive potential in the opening front of the shortest format of the game. In the final three games, he registered two ducks and a 34-run knock. Despite his sub-par performance towards the end of the cash-rich league, Ponting expects fireworks from Head’s bat in the World Cup. “His IPL had its ups and downs, but when it’s been good, it’s been very good. And it has won games of cricket for his team,” Ponting noted. “And it’ll be exactly the same for Australia. So, look, he might not be the most consistent on the way through this tournament, but he’ll be right up there, I’m sure, with the leading run scorers. And as I’ve said, if he spends any amount of time at the wicket for Australia, he’ll win more games than ever,” Ponting added. Australia are placed in Group B alongside England, Namibia, Oman and Scotland. They will begin their campaign against Oman on June 6 at the Kensington Oval, Barbados. (This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.) Topics mentioned in this article

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"Aukat Se Bahar": India, Pakistan Fans In War Of Words Over Video Of Stars Walking Past IPL Final Telecast

“Aukat Se Bahar”: India, Pakistan Fans In War Of Words Over Video Of Stars Walking Past IPL Final Telecast

India vs Pakistan – if on the field it’s an intense cricket contest, off the field too things are no less. Sometimes, the fans’ enthusiasm surpass the stars who play on the field. Even the broadcasters capitalise on the same (think about the ‘Mauk Mauka’ ad). The Indian cricket team and Pakistan cricket team will once again face off at the T20 World Cup 2024 on June 9. Though, India enjoy supremacy as far as head-to-head record is concerned, Pakistan are T20 World Cup runner-up of 2022.  Ahead of the clash, India and Pakistan engaged in a war of words over a viral video which showed Pakistan players walking past a TV screen, where IPL final was being telecast.  Unhe pata hai Aukat se bahar hai to kya matlab dekhkr dil jalane se — Dr. Rahul Jat (@Rahul_jaat001) May 30, 2024 Meanwhile International team players ignore Pakistan tour during IPL — ChauhanSahab (@chauhandwarrior) May 30, 2024 Pakistani Players ignored IPL Final pic.twitter.com/JigwfIFivA — Imran Siddique (@imransiddique89) May 30, 2024 Ahead of the high-octane India versus Pakistan clash in the ICC T20 World Cup on June 9, security cover will be raised at New York’s Eisenhower Park stadium following reports of threats to the match, reported ESPNCricinfo. As per a statement by the governor’s office, the situation is being monitored and according to their intel “there is no credible public safety threat at this time.” Eisenhower Park Stadium, located 25 miles east of Manhattan, is the host of eight ICC T20 WC matches from June 3 to 12, including the battle between two Asian arch-rivals. The governor of New York, Kathy Hochul, said that she is working with the law enforcement authorities to make sure these games go on smoothly. “I have also directed the New York State Police to engage in elevated security measures, including an increased law enforcement presence, advanced surveillance, and thorough screening processes,” she said as quoted by ESPNCricinfo. “Public safety is my top priority and we are committed to ensuring the Cricket World Cup is a safe, enjoyable experience,” she added. ESPNCricinfo has learnt that no corroborative evidence has been found by authorities to back the reported threat. But the International Cricket Council (ICC) has said that security will be “robust” throughout the tournament across all venues. With ANI inputs Topics mentioned in this article

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ENG vs PAK 2nd T20I: Jos Buttler Helps England Take 1-0 Lead With Easy Win Over Pakistan

Have To Go With Whatever Preparation We Get: England Star Ahead of T20 WC

Tearaway pacer Mark Wood believes England have to make do with whatever games they have in hand in their preparation period for their Men’s T20 World Cup title defence, especially with them not playing any official warm-up games organised by the ICC. England’s two games against Pakistan at Headingley and Cardiff have been abandoned without a ball being bowled, while the other game saw them emerge victorious by 23 runs. They have the last game of their series against Pakistan at The Oval on Thursday, which has a rain threat. “Obviously, it’s not ideal when you schedule four games and we might only get one or two. A few of the lads are keen to get a run out at the Oval, so that will help. It will give confidence to everyone in the group.” “It was a good game the other day against Pakistan. They looked like they were pushing us really close and might have got there in the end if it wasn’t for such good bowling and shutting the game out from (Reece) Topley, (Chris) Jordan and (Jofra) Archer,” Wood was quoted as saying by Sky Sports Cricket. Post the end of the series, England will fly to Barbados for their T20 World Cup campaign opener against Group B opponents Scotland on June 4. “Yes, we have got experience, but warm-up games always give you a sense of different things you can tinker with. Who is in good form? Who needs to work on other things? Some lads have been playing at the IPL and they are match ready.” “Other lads haven’t, and the lads that haven’t, is there a freshness? You want the games to practise stuff, but it is a fine balance. One or two of us might feel like we need a game or two to get going, but there will be no excuses. It is coming around thick and fast. Whatever preparation we get, that is what we are going to have to go with,” added Wood. Returning fast-bowler Jofra Archer claimed two wickets at Edgbaston on his first international return for 14 months. “The mark of Jofra is that he is always in the game, always at people. There is always a chance of wickets and him changing the game.” “He bowled that difficult over — that sixth over is a tough one, it is the last over of the Powerplay where the batters are looking to score heavy, and I am sure he would have been nervous.” “He is a pretty cool guy, and as soon as he got that over out of the way he would have settled into the game. To bowl those next three overs for next to nothing shows a great deal of resilience, which is something he has had to show over the past few years,” elaborated Wood. He signed off by saying he was unaware about the idea of him partnering with Archer for the new-ball duties at the T20 World Cup. “I honestly have no idea. That’s a question for the management. But I have played with Jofra before, and I don’t see it like me or him. I don’t see why we can’t play together.” “We played together at the 2019 World Cup and things went pretty well. I don’t see why we can’t play in the same team, but maybe it is up to the management to manage our bodies and see how we get through the tournament.” (This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.) Topics mentioned in this article

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PCB Announces Massive Reward To Each Player If Pakistan Win T20 World Cup 2024 Trophy

Ex-Pakistan Star Shockingly Backs Michael Vaughan’s ‘IPL Better Than Playing Pakistan’ Dig

Pakistan cricket team is playing England in a T20I series currently.© AFP Former Pakistan cricket team star Kamran Akmal has expressed his agreement to former England captain Michael Vaughan’s “IPL is better than playing against Pakistan” comment. Vaughan made the comment in connection to the ongoing T20I series between Pakistan and England. He believed that England Cricket Board (ECB) should have allowed its players to play in the IPL instead of coming back for the Pakistan series as the former would have been better practice for the upcoming T20 World Cup. In a recent video, Akmal said that he agrees with Vaughan as Pakistan’s performance has been quite disappointing in the recent past and described the IPL as “tough and quality cricket”. “Over the past few days, I have wondered why a former England captain is commenting and taking Pakistan cricket non-seriously. It has been a painful thought, but I think he was correct in his assessment,” Akmal said on his YouTube channel. “Everybody knows the level of Pakistan cricket. We are losing against smaller teams like Ireland and in that sense Vaughan said that it is not a tough series. So the fault is ours. Had it been any other team like New Zealand, South Africa and India then Vaughan would not have said it,” he added. “We need to understand that in IPL, the best bowlers and batters are participating with crowds of 40 to 50,000. So it is tough cricket and quality cricket,” he explained. Akmal also said that Pakistan should use Vaughan’s comments as ‘motivation’ in the T20 World Cup. “The state of Pakistan cricket may be in need of a revamp, but this also presents an opportunity for growth. How do we respond to Vaughan’s critique? By showing our mettle in the upcoming T20 series against England. Let’s use this as a catalyst to regain our confidence and competitiveness, lest even teams like USA start to see us as an easy target.” “The Pakistan cricket Chairman is to blame for all of this as he has completely ruffled the system. For now it remains to be seen if Pakistan cricket team rises to the situation or keeps playing in the same zone as they have done till now,” he concluded. Topics mentioned in this article

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"'Ben Stokes' Came Out Of Virat Kohli's Mouth": Dinesh Karthik On Getting Send-off, Reveals India Star's Sledging

“‘Ben Stokes’ Came Out Of Virat Kohli’s Mouth”: Dinesh Karthik On Getting Send-off, Reveals India Star’s Sledging

Dinesh Karthik opened up on the times he played against Virat Kohli in IPL.© BCCI/IPL For Dinesh Karthik, the IPL 2024 was extra special. He was not only part of special campaign that saw Royal Challengers Bengaluru win six matches on the trot to make an improbable dash into the playoffs, but the tournament was also his last as a player. Last few season, Karthik flourished in the RCB ranks, even earning a T20 WC call-up. HIs terrific performance as a finisher and as a wicketkeeper was saluted by all after he hung his boots.  Recently, he opened up on the banter he had with Indian cricket teammates Virat Kohli and Hardik Pandya.  “You’ll have had your share of banter received and dished out on the field. What is one that has stuck?” Dinesh Karthik was asked by Cricbuzz. “Every time I played against RCB and Virat Kohli caught my catch, ‘Ben Stokes’ came out of his mouth for sure. But that was a send-off. Hardik Pandya sledged me saying ‘Abhi leg-spinner aaya, iska thank you hi hai’ [Now a leg spinner will come, and it is Thank You time] Then I had to play a couple of shots, and then he was like ‘Theek hai, thoda improve hogaya lag raha hai’. [Looks like he’s improved a bit]. That was good,” Dinesh said. “He’s a good friend. He was also like ‘commentator banke bhi thoda kaam kar raha hai’. [Even after becoming a commentator, he’s working on his game] That was fun. Rohit Sharma was also taunting me this year… unnecessarily giving me hopes.” He was then asked about the ‘one compliment’ that stayed with him. “There’s been a lot of outpouring of love… One for my cricket – Virat Kohli saying that he’d love me being part of the [RCB] team which was a great compliment. Dhoni said: ‘I’ve really enjoyed your commentary, DK. Very, very good.’ That’s about as big a compliment as you can get from Dhoni I guess,” he said. Topics mentioned in this article

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